Summer 2016 saw the Somos Brasil series take off with soft launches of the project in the Guardian, BBC and Globo’s G1 website in Brasil. The  project is a search for a deeper understanding of Brazilian identity through a series of photographic portraits enhanced with personal sound testimonies and ancestral DNA. This ground-breaking project has moved on at pace, with the final book, designed by Jim Sutherland & Alice Tosey of Studio Sutherl&, ready to ship late October from world reknown art printers IPSIS Grafica in São Paulo. Lyon has also created an image activated app, produced by Matt Hill with Calvium in Bristol, UK. In addition the final ancestoral DNA analysis of all the nominated subjects has been supplied by Family Tree DNA lab in Houston, Texas. The book is published by Estudio Madelena, Brazil’s premier photographic publishing house in conjunction with award-winning production house ImageMagica. ISBN 978-85-61921-06-4. The book will be launched in Brasil and at Paris Photo 2016. To order in the UK please mail:

In other news, during October, EXODUS will be exhibited at the Pingyao International Photographic Festival in China and at FotoIstanbul in Turkey. In the public realm Lyon’s recent  TED talk about the Somos Brasil project is also avialable to watch on YouTube and his image EXODUS IV will go under the hammer at Sotheby’s prestiguous Made in Britain auction in London on 28/09/16.


EXODUS IV – Hong Kong, China (2010)